With the Son Fish Sauce project, my aim was to embody the rich heritage of the product while presenting it to a contemporary audience. I led the creative process for a logo that represents the brand's tradition and quality, along with developing a responsive website that narrates the brand's story and showcases their artisanal product. This also is the huge Vietnamese Fish Sauce brand on US market.
The resulting brand identity and logo captured the essence of Son Fish Sauce’s artisanal process, while the website provided an engaging user experience with intuitive navigation and friendly with Vietnamese.