Our task was to create a cutting-edge software solution for Amazon sellers to identify and filter out negative keywords that could hinder their product visibility and ad performance. The project entailed deep analytical approaches and the development of a user-friendly interface to seamlessly integrate with Seller Central.
The result was a robust platform capable of real-time analysis of advertising campaigns, providing suggestions for negative keyword targeting to prevent ad spend on irrelevant or non-converting search terms. The software automates the process of detecting these terms, saving clients hours of manual work and significantly improving their return on advertising spend (ROAS). It features a dashboard for continuous monitoring and quick adjustments, ensuring optimal campaign performance.